... about our products
Made in...
Our products are crafted in the heart of Jordan, a country renowned for its craftsmanship and deep respect for tradition for centuries. Here, we work with experienced local artisans who have specialized for decades in creating traditional thobes from the Bilad al-Sham region.
Quality meets craftsmanship
As you know, tradition is very close to our hearts, and we aim to combine it with innovation. Part of the production is carried out using state-of-the-art machines that ensure the highest precision—each embroidery point consist of up to 32 fine stitches. Some steps still require careful handwork, with local women contributing their expertise and passion to every single piece.
Community & responsibility
Jordan is not only home to our artisans but also to many people who arrived decades ago from neighboring countries and built a second home here. By collaborating with local businesses, we help strengthen the local economy while also providing new opportunities for people from challenging backgrounds.
For us, this means…
…every garment is more than just fabric and stitches. It is an expression of craftsmanship, expertise, and the dignity of the people behind it. With every purchase, our customers support not only the traditional craftsmanship of the region but also the communities that depend on it.